Articles

Product updates, feature announcements, and video workflow tips.

Article

Frame Rate, From the Ground Up — Why 24fps Looks Like Film and 29.97 Has a Decimal

Open the frame rate menu on any camera and you'll see 24 / 25 / 29.97 / 30 / 50 / 59.94 / 60 / 120 / 240 — and no obvious guidance on what to pick. Each number carries history, intent, and a specific feel. Here's the whole map in one sitting.

#fundamentals #frame-rate #motion #broadcast
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Article

Shutter Angle, Explained — The 180° Rule and How Motion Feels in Video

You bumped the shutter speed to 1/1000 the way you would for a photo, and now the footage looks stuttery on playback. In video, shutter doesn't control brightness — it controls how motion reads. Here's shutter angle, the 180° rule, and frame rate, in one sitting.

#fundamentals #cinematography #shutter #motion
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Article

Do Videos Have EXIF? — What's Actually Buried Inside MP4 and MOV Files

You open a JPEG and EXIF tells you the camera, lens, and exposure. Videos seem to give you almost nothing — but the information is in there. Strictly speaking there's no EXIF in a video file, but its equivalents are absolutely present. Here's where to look.

#fundamentals #metadata #exif #workflow
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Article

Why 10-bit 4:2:2 Matters — Bit Depth and Chroma Subsampling, Demystified

Everyone tells you to shoot 10-bit 4:2:2, but what does it actually buy you? Here's where those numbers show up in the picture, why they pair with log, and when 8-bit 4:2:0 is still the right call.

#fundamentals #bit-depth #chroma-subsampling #color
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Article

Choosing a Video Codec — H.264, H.265, ProRes, and DNxHR in Plain Terms

If you've been exporting everything as H.264 by default, you're leaving choices on the table. Delivery codecs and edit codecs are built for opposite goals — here's how to pick the right one for capture, editing, delivery, and archive.

#fundamentals #codec #encoding #workflow
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Article

What Log Footage Actually Is — Making Sense of S-Log, V-Log, and N-Log

Switched to S-Log and ended up with flat, lifeless footage? That's the point. Here's what log gamma is for, what you need around it to make it work, and when not to bother.

#fundamentals #log #color #sony-slog
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Article

Understanding Video Bitrate — Why the Number Alone Doesn't Tell You the Quality

"Just export at a high bitrate and it'll look great" is only half right. VBR vs CBR, the codec you're using, and realistic numbers for real use cases — here's what bitrate actually controls.

#fundamentals #bitrate #encoding
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Article

Building a Tag Vocabulary That Matches Your Work

AI tags get you 80% of the way. The last 20% — the part that makes your library actually searchable for *your* projects — comes from the vocabulary you build on top. Here is how to build one that lasts.

#workflow #tagging #tips
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Article

Why VideoTagger Runs Entirely on Your Device

Most AI video tools send your footage to someone else's servers. VideoTagger doesn't. Here is what on-device AI actually means for your privacy, your speed, and your monthly bill.

#privacy #on-device-ai #performance
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Article

Manage Your Videos Effectively — Introducing VideoTagger

Folders and filenames stop working once your video library grows. VideoTagger indexes the moments inside your videos so you can find, collect, and reuse them in seconds.

#introduction #workflow #ai-tagging
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